On Friday the council published this video highlighting the importance of Auckland’s city centre and busting a few common myths, such as that the city sucks rates out of the rest of the region. Overall the video is pretty good but I do wonder if it couldn’t have been a bit stronger to really hammer home its points. For example:
- When talking about transport they could have highlighted the transport mix has changed rapidly, even in the last few years. That investments like Britomart, electrification and the Northern Busway, once considered potential white elephants, have exceeded all predictions (so more investments like them are needed).
- They could have highlighted the billions of dollars of private investment flowing into the city though projects like Commercial Bay. That the private investment and population growth is a sign of the level of confidence in the city.
- The city centre plays an increasingly important role in tourism as well as a location for events
What did you think of the video?