While heading out for lunch at work yesterday I noticed this bus parked up, or more specifically I noticed the ad on the back of it.
What interested me was not the ad itself but the idea behind it, of putting a metro map on the bus itself. Advertising on the back of buses has been a common way of advertising to drivers for some time. With the rollout of new bus contracts, AT now have control over the use of it for advertising. Many of the new buses either have nothing on the back of them or advertising for simplified fares.
Perhaps another option for AT would be to put a useful network map on buses as a way for Auckland Transport to advertise the new network they’re rolling out. It could be something like a full frequent network map or perhaps if that’s too busy, just focusing on specific areas, such as the South Auckland map on South Auckland buses.
So what do you reckon AT, why not use those bus backs to both advertise the new network and show people how it connects up the city.