An NZTA road safety ad about the dangers of speeding is going viral and getting a lot of positive attention overseas already racking up over 440,000 views on YouTube. The ad shows that while individuals might feel in control and even comfortable driving at speed that it doesn’t mean that someone else might make a mistake. I have seen a lot of comments from overseas and across multiple forums say that it really effective at getting its message across, much more so than they are used too. I suspect that part of reason for this is that it does a good job of personalising the tragedy. These days people are probably so desensitised to road safety ads that they’re easier to dismiss when it’s just an inanimate object involved but when people can connect with the driver it’s much more powerful. .
No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.
Good work NZTA
It still has a way to go to pass the Ghost Chips ad from a few years ago which racked up more than 2.5 million views.