This has been going around the net for a few days now but still worth posting here in case anyone hasn’t seen it. It is a campaign launched by Melbourne Metro to warn of the dangers of trains.

This follows another interesting advertising campaign from Australia where Queensland Rail were promoting rail etiquette.

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10 comments

  1. Wow that takes a long time to get to the trains section! A fun way to get the message(s) across. I never thought people dying could seem like fun! Must show this to people at work tomorrow.

  2. Lol. I didn’t even finish watching the video (was distracted by someone halfway through), and I already have the “Duuuuumb ways to dieieieeeeee” ringing in my head. Catchy, certainly.

  3. Bit macabre. It’s nice to see a new way of delivering the message though, it’s the same with drink driving ads – the most memorable are the ones that aren’t horrific (“Bro, Monique thinks you’re dumb!”).

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