Learning from Singapore

Auckland Transport has definitely been improving some of their communications (not all) Late last year they released a new City Rail Link video which finally addressed many of the issues we had with how they were explaining the project in the past And they did a good job with with the video for the new bus network. The one downside with these two videos is that they do require someone to sit down and watch a few minutes of video – something not everyone will do, especially those with little interest in transport. So perhaps Auckland Transport could to do something similar to what has been done in Singapore to …
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AT Launches the new PT Network

There has been a lot of talk about the new bus network that was first proposed in the Regional Public Transport Plan. Thankfully it received extremely strong support from those that made submissions allowing Auckland Transport to start working towards implementing it. While the overall concept has been accepted, there is still a long way to go yet as the specific routes that make up the network will need to be consulted on. Today Auckland Transport have formally started that process with the release of a video to explain the new network. Here is the press release: Transforming Auckland’s Public Transport Network Auckland Transport will shortly hit the streets to consult …
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CRL marketing fail?

Posters have recently popped up on trains and about town advertising City Rail Link information days. I can’t find the actual poster online, but the image below is front and centre on these public service announcements: There are a couple of things going wrong here, and I have to ask how AT could release such an image when they should be marketing the CRL in a positive light. I have a couple of questions. Why would AT release an image in public that included: A single tiny tram down the far end of the platform. Not a pair of our new extra long electric commuter trains filling the station up, …
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Marketing PT better

Generally I feel that Auckland Transport (and ARTA before them) does a pretty poor job of marketing public transport in Auckland. They’re obviously not helped by key factors such as the vast variety of different bus companies, or the general lack of funding and neglect for the PT system up until recently, but there are clearly ways in which we could do things better. This article on “The Dirt” highlights the need for PT to be marketed better, if it’s to compete effectively against the vast amount of marketing undertaken by car manufacturers: Worldwide advertising and marketing efforts among the automobile sector as a whole total $21 billion. General Motors …
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MAXX website still needs to improve

About a month and a half ago ARTA launched a tweaked “MAXX website”, which is the front-door for people wanting to catch public transport in Auckland. It’s where you can find out timetables, updates about what’s happening in the system and also use the journey planner to work out the best way to get where you want to go, and the next bus/train/ferry that’ll take you there. At the time there was a fair amount of criticism levelled at the new site – largely on the basis that it seemed to make things worse, not better. Many of those issues appear to have been sorted out, but from my efforts …
13 Comments

An Idea

I think it’s pretty obvious that a better job could be done to market public transport in Auckland. How many people are even aware that it only takes the Northern Express bus 22 minutes to get from Britomart to Constellation Drive off-peak, and 30 minutes during the evening peak? Or that it only takes trains on the Eastern Line 14 minutes to get from Glen Innes to Britomart , no matter what time of day it is? The idea I had would be for ARTA to somehow get radio stations which give traffic updates on how congested the motorways are each morning and evening, to also mention how the trains …
9 Comments