Learning from Singapore

Auckland Transport has definitely been improving some of their communications (not all) Late last year they released a new City Rail Link video which finally addressed many of the issues we had with how they were explaining the project in the pastAnd they did a good job with with the video for the new bus network.…
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AT Launches the new PT Network

There has been a lot of talk about the new bus network that was first proposed in the Regional Public Transport Plan. Thankfully it received extremely strong support from those that made submissions allowing Auckland Transport to start working towards implementing it.…
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CRL marketing fail?

Posters have recently popped up on trains and about town advertising City Rail Link information days. I can’t find the actual poster online, but the image below is front and centre on these public service announcements:There are a couple of things going wrong here, and I have to ask how AT could release such an image when they should be marketing the CRL in a positive light.…
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Marketing PT better

Generally I feel that Auckland Transport (and ARTA before them) does a pretty poor job of marketing public transport in Auckland. They’re obviously not helped by key factors such as the vast variety of different bus companies, or the general lack of funding and neglect for the PT system up until recently, but there are clearly ways in which we could do things better.…
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MAXX website still needs to improve

About a month and a half ago ARTA launched a tweaked “MAXX website”, which is the front-door for people wanting to catch public transport in Auckland. It’s where you can find out timetables, updates about what’s happening in the system and also use the journey planner to work out the best way to get where you want to go, and the next bus/train/ferry that’ll take you there.…
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An Idea

I think it’s pretty obvious that a better job could be done to market public transport in Auckland. How many people are even aware that it only takes the Northern Express bus 22 minutes to get from Britomart to Constellation Drive off-peak, and 30 minutes during the evening peak?…
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