4 comments

  1. Fantastic! Way to go De Lijn! Can certainly apply this market positioning to suburban train travel also.

  2. Funnily enough I lived in Brussels for years and never once caught a bus: tram, métro, trains, even taxis but never a bus. Didn’t need to really and I didn’t own or drive a car. Great marketing though.

  3. Annoying patronising nonsense…getting the bus is better just because it’s easier…not because some cartoon characters like to hang around with other cartoon characters. I’d suggest this sort of marketing only appeals to public transport advocates, the very last group of people you need to worry about 😉

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