As Peter mentioned yesterday, it appears that Auckland Transport now has a logo. The image below has appeared on the front of the Regional Land Transport Programme (RLTP) which covers the projects that AT plan to ask the NZTA to help fund over the next three years. The RLTP was recently consulted on at the same time as the councils long term plan. So is this Auckland Transports new logo.
By comparison they currently use this:
I’m not a design expert so won’t comment on that part of but I’m sure a few readers will. Also a few weeks ago I had a survey asking my thoughts on the MAXX and AT brands, at the time I said:
Now I can’t say what it was specifically but I got the distinct impression from the wording of it that they may be considering doing away with the MAXX name and perhaps looking to adopt Auckland Transport instead.
I wonder if this logo is related to that?